TWO:Professor Noyons took me all over the hospital, and if I should describe all I saw and heard there, that story alone would fill volumes. He took me, for example, to a boy of eight years old, whose shoulder was shattered by rifle-shots. His father and140 mother, four little brothers and a sister, had been murdered. The boy himself was saved because they thought that he was dead, whereas he was only unconscious. When I asked for his parents, brothers and sister, he put up his one hand and, counting by his little fingers, he mentioned their names.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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